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Solution Selling® fundamentals

You will learn how professional customers buy solutions, evaluate alternatives and negotiate agreements. You get tools and methods for each step in the customer's purchase journey. After the sales training, you will be able to identify the 6 critical sales factors, qualify business with the sales compass® and drive them forward with sponsorship letters.

Solution Selling® fundamentals sales training includes:

  • Know where the customer is in their buying journey
  • What problems and needs the customer needs to solve
  • Identify decision makers and their priorities
  • Anchor your solution / sales pitch
  • Create a value proposition
  • Gain control over the customer's buying process
  • Manage the competition
  • Qualify your business opportunities

Solution Selling® fundamentals digital sales training contains 15 videos, materials, tasks with personal feedback, the book "Solution selling" by Jens Edgren, Salescompas® and Sponsorletter®. After passing the quiz and assignments, an International Solution Selling® diploma is issued.

The training takes about 1-2 hours to complete.


Solution Selling® fundamentals is available for 12 months.

Course agenda


  Solution Selling introduction
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  Important sell situations
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  6 principles
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  Customer buying process, Sales pitch, Asking the right questions
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  Sales compass
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  A final quiz
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Solution Selling fundamentals